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Campus Radio stations also bridge the gap between schools and communities, providing college students with information about local news and events while informing communities about campus happenings.
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Frequently Asked Questions (FAQ)
A. Program Director : The program director sets the radio station’s menu, determining what music, programs and on-air talent the station broadcasts. At radio station, the director screens recordings submitted by artists seeking airtime and exposure for their programs. Radio Station relies on program director to evaluate the ratings and popularity of their shows and personalities. The director’s promotion of the station includes giveaways and live remote broadcasts from community events.
B. Radio Disc Jockeys and Announcers : Radio station relies on disc jockeys and announcers as entertainers and informers. Radio Disc jockeys and announcers play music, announce upcoming programs, show line-ups and station promotions — especially those their stations sponsor — host talk shows and provide news, weather, sports and traffic reports. On-air personalities often invite and respond to listener phone calls, emails and social media comments and even lend their voices to nonprofits and local businesses for radio spots.
C. Producers : Producers shape the content for radio programs. They develop and decide topics, find guests, prepare news stories and features, create playlists and suggest on-air skits and stunts; show hosts may collaborate with producers and use them as on-air sidekicks or contributors. Producers must keep abreast of current events and breaking news; write and edit proficiently; and cultivate relationships that help, say, a sports talk show land reporters, coaches and players as regular guests.
D. Broadcast Studio Operators : Broadcast Studio operators manage the transmission of broadcasts, determine the length of programs and segments, and ensure that the station airs commercials, public service announcements, station or show promotions, and other content when scheduled. Operators monitor the broadcast to ensure that transmissions comply with rules, and that the equipment runs properly. Through the operators, stations test and activate the Emergency Alert System, which delivers severe weather advisories from the National Weather Service, missing children alerts from state and local agencies, and national emergency information.
E. Account Executives : Radio station rely on advertisers for much of their revenue and profits. Account executives sell airtime and manage the accounts of the advertisers. Selling points include the demographics of the station’s listeners, the ratings of its shows — especially those on weekend mornings or other times of high listenership — and affiliations with sports or other networks. Account executives seek potential new clients and cultivate relationships with current ones; they must research the businesses before the initial calls, assess new and existing client’s needs, and receive feedback on the success of radio spots. Since many local advertisers cannot afford advertising agencies, many account executives write the content of advertisements.
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The appealing component of our Campus Radio consists of multidisciplinary interactions, platform for talented people, enthusiastic diverse student population and many networking opportunities. These components are important aspects to perform the practical experience, as well as leadership skill development in the modern technology world. Additionally the wide selection of talents will provide the college an excellent resource for mentoring in what we feel will be the next phase of modern College Campus.
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